Email marketing is the most effective and affordable way to stretch your marketing dollar and reach your audience. There is nothing more powerful than that direct link to their inbox. Learn how to grow an in-house list that will help you to connect with, engage and retain customers.

List Topics Covered

• Permission Based Email Marketing
• House Lists
• List Churn
• Target Audience
• Getting Started with Your List Building Efforts
• Value Exchange
• Website capture
• List Rental
• Touchpoints Online
• Touchpoints Offline
• Campaigns
• Landing pages
• Call-to-Actions
• List Management

Benefits of this Session

• Grow a house list that will allow you to continue to build customer relations
• Retain lifetime customer value
• Control over costs, production and usage
• Grow sales affordably and effectively
• People respond best to emails they signed up for

Outcomes

• Gain knowledge and understanding necessary to implement effective ways to acquire email addresses and build a house list.
• Learn email list management techniques.
• Discover how in-house lists improve deliverability, insuring your message gets opened.

Meet Your Instructor Cathy von Birgelen
Cathy is the director of The eMarketing Learning Center and a certified email marketing professional with more than 25 years of demonstrated business experience in all functions including planning, analysis, marketing and finance.