Entrepreneurs focus on launching new products, but they also need to think about markets. Who will buy your product? What problem does your product solve? In this 1-hour session, you will learn the elements of building a marketing plan for your new business.

We will begin by reviewing the essential elements of a plan:

• Your target audience
• Your key points of competitive differentiation
• Your value proposition

Then we will focus on setting clear marketing objectives, and how to identify the most productive methods of reaching your target audience, to persuade them to show interest and buy. The session includes four hands-on exercises to help you assemble the elements of your plan.

You will leave this session knowing:

• Six reasons why a marketing plan is essential to startup success
• How to migrate from a product to a customer focus
• How to map your marketing plan to your customer’s buying process
• How to set clear and attainable objectives for your marketing plan
• The advice General George Patton would have for entrepreneurs