Embracing the Digital Shift for Future Success in Your B2B Ecommerce Strategy

As highlighted by Gartner, the digital landscape is rapidly evolving, with a prediction that “by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” This shift is driven by buyers’ growing preference for seller-free, digital-first interactions, particularly among younger, more digitally savvy demographics.

Despite the evident shift towards digital dominance in B2B transactions, many businesses remain hesitant to fully embrace ecommerce, often viewing it as a tool reserved for large-scale or consumer-facing companies.

In the upcoming webinar titled “Embracing the Digital Shift for Future Success in Your B2B Ecommerce Strategy,” Jeff Parnell, CEO of JHP Direct Corporation, will address the critical pivot B2B companies must make to thrive in the evolving digital marketplace. With over 30 years of leadership and a track record of significant growth achievements, Parnell brings invaluable insights into the digital transformation imperative.