Building your brand is a crucial step in enhancing your brand equity. However, the process in doing so can be an overwhelming task for most businesses. The Blair County Chamber’s Small Business Partners is offering two workshops that will help simplify that process.

Workshop #2: The 8 Components for Building a Winning Brand

May 16. 3pm – 4:30pm Devorris Center for Business Development

Starting a business takes more than having a great idea. The idea needs to be brought to life with unique and relevant positioning, carefully and
consistently delivering both functional and emotional benefits.This process is called “branding.” This workshop, led by ex-P&G national brand manager Colleen Devorris of BrandDemon, will give you a quick overview of the 8 basic components of great branding used by leading organizations worldwide.

The previous workshop on social media was on April 11.

Both workshops are $10 for Blair County Chamber members and $20 for non-members. Call the Chamber 814-943-8151 or online to reserve your spot.