THIS EVENT HAS BEEN POSTPONED TO A FUTURE DATE.

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Doug Hershey, Founder of Thought iQ, LLC and certified business coach, will discuss the Brand Promise. What needs are you meeting better than your competition? What attracts customers to you? Learn how local and national brand promises have been defined and met – and then build yours at this hands-on workshop. In addition to identifying your brand promise, we’ll discuss how to measure it. You’ll also learn how a catalytic mechanism can drive the execution of your brand promise. Bring your pencil – we’ll be working on your business/business idea!

To register for this no-cost event contact Jessica Lattanza @ jal6650@psu.edu or 814-949-5500.