Marketing Bootcamp
The Community Navigator Pilot Program is committed to ensuring that the nation’s small businesses receive the support they need to weather the economic downturn caused by the COVID-19 pandemic. To reach these small businesses, SBA has launched the Community Navigator Pilot Program that will strengthen outreach to underserved businesses by partnering with deep roots in their communities. As part of our efforts, we created a Marketing bootcamp for small emerging businesses to train entrepreneurs on the most effective, up to date marketing techniques.
Branding
Section subject:
- Establishing goals
- Developing a brand positioning
- Developing a communication idea
- Message strategy
Digital Marketing
Section subject:
- Building a content strategy
- Creating a strong site architecture
- Click path to conversion
- Best practices in owned content
- Search engine optimization
Web Presence
Section subject:
- Introduction to Google tools
- Display advertising
- Paid search advertising
- Retargeting
- PPC campaigns
- Best practicces in Social Media Community Management
- Paid Social Media strategies
Email Marketing
Section subject:
- Developing a targeting strategy
- Building a database
- Best practices in email design
- Art/message
- Cadence
- Value adds
- Measurement & optimization
Finance Bootcamp
Introduction to Financials
Section subject:
- Introduction to financial documents
- cash flow,
- balance sheet,
- income statement
- Startup costs
- Budgeting and Planning
Financial Statement Analysis
Section subject:
- Software options on the market
- Calculating basic financial rations
- Using financial statements to make business decisions
- The role your account and attorney should play
Understanding Your Credit Report
Section subject:
- Understanding your credit report
- What can affect your score
- How your score impacts the funding available to you
- Steps you can take to improve your score
Preparing to Secure Funding
Section subject:
- Debt vs equity
- Traditional Sources of funds
- Bank Loans
- Micro loans
- Economic dev. loans
- Non-Traditional Sources
- Crowd-Funding
- Friends and Family
- Equity Investors
- Tax Credits
- What you need to secure funding
- Collateral
Human Resources Bootcamp
Preparing for Employees
Section subject:
- Employee vs. Independent Contractor
- Volunteers/interns/etc.
- Are you ready to hire?
- Employee issues/legal questions
- Fair Labor Standards Act (FLSA)
- Title VII of the Civil Rights Act of 1964 Americans with Disabilities Act (ADA)
- Creating policies/handbooks
- Payroll
Smart Hiring and Onboarding
Section subject:
- Writing job descriptions
- Advertising positions
- Setting up benefits packages
- Compensation – how to define compensation
- Preparing for interviews
- Evaluating candidates
- Extending offers
- Provisional Employment Offers
- Drugs Tests
- Physicals
- Background Checks
- Work Opportunity Tax Credit
- Completing new hire paperwork
- Orientation programs
Managing and Retaining Employees
Section subject:
- Training Programs
- Employee Surveys
- Recognition
- Performance Management (processes, feedback, discipline)
- Termination and Offboarding
Creating Company Culture
Section subject:
- Developing employee recognition program
- Beyond Pay – Creative and Responsive Compensation packages
- Creating an environment of personal leadership for employees
- Law of Communication & The Communication Process
- Managing a multi-generational workforce
