A unique holiday brings in the tourism dollars
By Sarah Taylor
Each year, on Sept. 29, an otherwise quiet, charming town in Mifflin County comes alive with its Goose Day activities and celebrations. The festivities in Lewistown, Pennsylvania, honor the town’s rich history and benefit the local economy.
Where did Goose Day come from?
Goose Day has been a cherished tradition in Lewistown for over 50 years. The festival traces its roots back to the early 20th century, when local farmers and hunters would gather to celebrate the end of the goose hunting season. Over time, this simple tradition evolved into a full-fledged celebration with various events, including a parade, live music and, of course, the highlight — delicious roasted geese.
Originally, Goose Day was a modest affair, with a small group of residents coming together to enjoy a communal meal. However, as the event gained popularity, it grew into a major local festival that draws visitors from surrounding areas.
Today, Goose Day stands as a testament to Lewistown’s commitment to preserving its heritage and fostering community spirit. The Juniata River Valley Visitors Bureau hopes to make Goose Day just as popular as Groundhog Day, by spreading the word to everyone in the local counties.
Economic impact of Goose Day
Lewistown was established in 1795 as a hub of agriculture and transportation, due to its location next to the Juniata River. The town has a rich history that contributes to its character and charm. As the county seat of Mifflin County, Lewistown has played a central role in the region’s development. Now, the historical backdrop of Lewistown’s 19th-century homes and the local courthouse built in the early 1800s provides a picturesque setting for the annual Goose Day celebration, enhancing the festival’s appeal.
Each year, the hustle and bustle around Goose Day boosts the local economy. The influx of visitors for the celebration results in increased patronage for local businesses, from restaurants to shops to hotels. Vendors and food stalls capitalize on the festival, offering everything from roasted goose to homemade crafts. The event also provides temporary employment opportunities and fosters a sense of local pride that strengthens community ties.
Goose Day serves as a platform for promoting Lewistown as a destination for tourism. The festival’s success highlights the town’s potential to attract visitors year-round, benefiting the local economy beyond the scope of the event itself.
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Sarah Taylor is a communications professional studying telecommunications at Penn State University. She can be reached at sarah.st.taylor@gmail.com.
