From Funnel to Finalization: Transforming Leads into Closed Deals

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Are you experiencing these common frustrations in your sales pipeline?

If any of these frustrations sound familiar, your sales pipeline could be your problem:

– You’re failing to close expected opportunities
– Prolonged closing times are disrupting sales forecasts
– You find yourself in competitive situations eroding gross margins
– Your sales team is wasting time on unqualified leads

Join Sandler System expert John Moore and HappyValley Industry’s lead storyteller Greg Woodman for this 55-minute session specifically for business leaders to learn the proven solutions.

Thursday, May 30 at 11 AM
The Devorris Center, Altoona
Sign up now for free!

In this informative session, you’ll learn:
1. How to leverage your prospects’ perspective to generate interest, capture attention, and attract high-quality, sales-qualified leads.
2. The essential skills your sales team must develop to improve pipeline accuracy and forecasting.
3. The six often-overlooked sales weaknesses hindering your team’s performance, based on assessments of 2.5 million salespeople.
4. Why the 80/20 rule may no longer apply in the current sales landscape.
5. The 5 practical action steps to optimize your sales pipeline and drive measurable results.

Register now to attend in-person or via Zoom to learn the proven process and system for capturing qualified leads and closing sales.

John Moore
After 16 years in sales and sales management, John and his family moved to Central Pennsylvania and founded Moore Power Sales in 1995. He has a strong passion for helping clients avoid the many pitfalls and unnecessary struggles he experienced in the corporate world.

By powerful and personal evaluations, training and coaching, John helps true professionals access their unique talents and reach higher levels of success in a shorter time.

John has brought world-class strategies to Central Pennsylvania allowing our local companies to have access to powerful help and reinforcement in their back yard which is typically only available to the “big boys.”

Greg Woodman
Greg Woodman, CEO of Affinity Connection and Instructor of Entrepreneurial Leadership at Penn State University since 2006, brings over four decades of marketing and publishing experience to the table. With a track record of engaging audiences by understanding their needs, interests, and desires, Greg crafts compelling stories that resonate with target audiences.

As VP of Sales and Marketing at AIRWALK Footwear from 1994 to 1999, Greg led a marketing initiative that increased revenue from $14 million to $200 million in just five years. His innovative approach earned industry recognition and contributed to the successful sale of the brand.

Greg is a proponent of educational marketing, believing in the power of delivering valuable content to target audiences through various channels. He has founded numerous publications, including Pennsylvania Business Central, Happy Valley Promotions, HappyValley.com, Blue-White Illustrated, Experience Happy Valley, and the book “Why Penn State.” He has also launched digital business publications such as HappyValley Industry and The Alleghenies.

As CEO of Affinity Connection since 2000, Greg has provided marketing and publishing services to a diverse clientele, including alumni interest groups, non-profits, and B2B clients. With extensive experience helping mission-driven organizations build strong emotional connections with their stakeholders, Greg is passionate about helping others tell impactful stories about the communities and organizations they cherish.

In this session, Greg will explore the role of storytelling in marketing, delving into the concepts of love and fear as key drivers of consumer behavior. He’ll discuss how educational marketing, when combined with compelling narratives, can inform, engage, and inspire audiences. By understanding the power of storytelling, attendees will gain insights into creating marketing messages that forge meaningful connections and drive business growth.

Don’t miss this opportunity to learn from two industry experts and elevate your sales and marketing strategies. Register now and take the first step towards maximizing your sales potential and transforming your sales funnel into a thriving revenue generator.

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