Secret Sauce? Flavor and success found in Huntingdon County business
Handcrafted sauces are designed with flavor and graphics to match.
Tristan Lawson’s story started when guests at the Raystown Resort fell head over heels for his homemade sauces. Their overwhelming demand posed a challenge: How could he share these delectable delights beyond the resort’s walls? Lawson realized he needed to bottle his unique creations, but that was just the beginning.
Driven by his unwavering passion and the thrill of witnessing customers’ delight when trying his sauces, Lawson founded We Be Cheffin. He harnessed his culinary expertise, creating an exceptional lineup of sauces through trial and error, ensuring each bottle delivered an unforgettable flavor experience.
Lawson took a leap of faith with a mere $500 in his account. “I have hand-bottled and labeled over 10,000 bottles,” he shared. “Making my mark in 19 states and even reaching international markets in Germany. The sauces quickly became local favorites, attracting a devoted following in Huntingdon County, Orbisonia, and beyond.”
Put your mind to it. Remember, success comes with bold steps towards your dreams. You must put in the leg work to get the final result.
We Be Cheffin is not just any sauce brand; it’s a culinary adventure waiting to be explored. “I have created a wide range of flavors,” he said. “Each bottle promises a unique experience, from Irish whiskey-infused BBQ to coffee-infused delicacies. The thoughtfully designed labels and logos match each sauce’s essence, adding excitement to every culinary journey.”
With his roots in Huntingdon County, Lawson said home was the perfect place to launch his business. “As a sought-after vacation destination, the area’s travelers could now elevate their meals with these versatile sauces,” he explained, “perfect for anything from wings and burgers to pizzas and hotdogs.”
Startup Alleghenies played a vital role in Lawson’s success. Working closely with the team and attending meetings allowed him to establish and grow his business. “My coach Christa McGeary helped me get set up on the new Alleghenies Marketplace,” he said. “I have also collaborated with HCBI to add a bottle of my sauce to their holiday gift boxes.”
“We Be Cheffin brings a new level of flavor to any dish,” McGeary said. “These sauces are hand-crafted and Tristan has leveraged his unique talents to create a product that people want.”
Lawson’s transformation from a resort cook to the founder of We Be Cheffin showcases the power of following your passion and turning it into a thriving business. With unique sauces, captivating branding and relentless determination, he has elevated the culinary experience for thousands of customers.
Whether you are an entrepreneur with a culinary flair or passion for another industry, take a page from Lawson’s book and embrace the We Be Cheffin spirit. “Put your mind to it,” he shared. “Remember, success comes with bold steps towards your dreams. You must put in the leg work to get the final result.”
Startup Alleghenies helps startup and emerging small businesses succeed by providing free coaching to entrepreneurs in Bedford, Blair, Cambria, Fulton, Huntingdon and Somerset counties. To access personal, one-on-one support from a coach in your county, including guidance, resources, tools and networking opportunities, sign up at startupalleghenies.com.
