Marketing for small business Bootcamp videos now available

Photo: Pexels

Marketing is essential to building a small business, but mastering branding, digital marketing, email campaigns and online advertising can be time consuming and expensive. Now it doesn’t have to be. The Startup Alleghenies Marketing Bootcamp video series is available at startupalleghenies.com/bootcamp-videos and it offers expert master classes on subjects like brand positioning, building a content strategy, search engine optimization and best practices in social media — all for free.

The videos offer practical ways to market your business, boost your online presence and spread the word about your brand.

The series is part of The Community Navigator Pilot Program that is committed to ensuring that the nation’s small businesses receive the support they need to weather the economic downturn caused by the COVID-19 pandemic.

The marketing videos feature 90-120 minute sessions on:

 Branding – Watch it Now

• Establishing goals
• Developing a brand positioning
• Developing a communication idea
• Message strategy

Digital Marketing – Watch it Now

• Building a content strategy
• Creating a strong site architecture
  • Click path to conversion
• Best practices in owned content
• Search engine optimization

Web Presence – Watch it Now

• Introduction to Google tools
  • Display advertising
  • Paid search advertising
  • Retargeting
• PPC campaigns
• Best practices in Social Media Community Management
• Paid Social Media strategies

Email Marketing – Watch it Now

• Developing a targeting strategy
• Building a database
• Best practices in email design
  • Art/message
  • Cadence
  • Value adds
• Measurement & optimization