Branded and Integrated Marketing Seminar
Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communications such as advertising, sales promo” on, public relations, direct marketing, and social
media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.
Join us for this important seminar to learn how to put integrated marketing to work for your brand! Wednesday, November 14 11:30 am – 12:30 pm. Program begins at 11:30 am with a lunch buffet served throughout. Presented by Dr. Tricia McFadden, Saint Francis University, Assistant Professor of Marketing.
The Holiday Inn – Downtown Johnstown
Chamber members: $25 in advance, $27 if invoiced
Not-yet members: $35 in advance, $37 if invoiced
